Our Mission
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Mission statement
Team Rubicon Canada unites skilled military veterans with first responders to serve disaster-affected communities at home and abroad.
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What’s with the name?
Team
Emphasizes the organization’s military ethos of small, cohesive units.
Rubicon
The river in northeastern Italy that divided the Roman Republic from Gaul.
When Julius Caesar crossed the Rubicon at the head of his legions and marched on Rome, it marked a point of no return. The phrase “crossing the Rubicon” has since survived in reference to any group committing itself to a risky course of action. On January 17th, 2010, despite advice from the government and large aid organizations not to proceed, Team Rubicon members crossed the Artibonite River separating the Dominican Republic and Haiti, carrying crucial gear and medical supplies to the people of Port-au-Prince. Once across, they were irrevocably committed to their task. Hence the name Team Rubicon.
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Team Rubicon Canada’s primary mission is to provide disaster response services to those in need, domestically or internationally. By pairing the skills and experiences of military veterans with first responders, Team Rubicon Canada aims to provide the greatest service and impact possible.
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Through continued service, Team Rubicon Canada seeks to provide our veterans with three things they lose after leaving the military: purpose, gained through disaster relief; community, built by serving with others; and self-worth, from recognizing the impact one individual can make. Coupled with leadership development and other opportunities, Team Rubicon Canada helps veterans transition from military to civilian life.
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What’s with the logo?
The Team Rubicon Canada logo consists primarily of a cross turned on its side with a river flowing through it. The cross represents the traditional symbol of medical aid. It is on its side because Team Rubicon represents such a departure from the current paradigm in disaster response. The river flowing through the cross represents the Rubicon River and marks Team Rubicon Canada’s commitment to reinventing disaster relief.
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Service Principles
Service above self is the driving force behind all of Team Rubicon Canada’s operational activity. Our actions are characterized by the constant pursuit to prevent or alleviate human suffering and restore human dignity. We help people on their worst days.
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